Online Video Marketing: Trends, tips and examples of best practice

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What is Online Video Marketing?

Online Video Marketing has turned viewers into profitable consumers. It has changed the way in which audiences engage with online content. It creates value for online businesses brands and sites. Video marketing is proving to be the future of content marketing. Many companies brands and sites are already utilising online video marketing, with potential users expected to increase in the next coming years. This is understandable as to why. Videos going viral are leading to success stories every week online. One successful video will lead to viewers spending longer on your website and more time interacting with your brand. “For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit“. The saying goes ‘A picture paints a thousand words’. Videos do this very well. To the point, concise, informative, if they are anything more than this, the viewer simply gets bored and moves on. Little or no production costs are involved which is why it has become increasingly popular. All businesses are currently or will be taking advantage.

Online Video Marketing Trends: 

Online content consumption has changed: watching videos longer than 10 minutes, using smartphone , mobile devices to consume visual content, spending longer hours online.
Video advertisements are on the rise: Video advertisements are now everywhere. Sponsored content across social media, pop-up advertisements, and videos you cannot skip on youtube until you have watched a certain duration. Youtube holds 20% of the market share. 

Image source : http://www.pointsgroupllc.com/online-video-trends-2016/

Significant increases: “2016 has the potential to be even more transformational. By 2019, it has been predicted that 80 percent of all Internet traffic will be to videos“.  Sixty four percent higher than 2014.

Video Content which is branded: Youtube can help brands, reach thousands, millions and billions of views as it is an extremely popular search engine and highly utilised globally. Brands, companies, products, bloggers, institutions, organisations and individuals are using Youtube and other online forums to share their online video content while marketing their own brand.

Integrated videos into HomePages & Websites: Videos are now becoming apart of the web design. Back round videos, sidebar videos, pop up videos.

Animated GIF: ‘A mini video’ an image file supports both animated and static images.
These little animations which only last a couple of seconds and then repeat themselves continuously have become increasingly popular, you will now find them on many blog posts, online articles, magazines etc. Great to grab attention.They add humour and look good.

Image Source: http://imgur.com/gallery/nTrMhYX

Live Video Content: For example Facebook offer live video broadcasting, where you can go live with your content.

Tips for online Video Marketing: 

• Intriguing Title : Must be of interest and can pull powerful traffic.
• Content: Relevant interesting or informative content is vital.
• URL: Including a URL in your video is important.
• Take full advantage of video branding: Utilise these online forums to video brand.Include a company logo.
• Think outside the box: Don’t just rely on Facebook and Youtube.
• Integrate Video into web design: Include video in home pages and product pages.
• Concentrate on attracting the viewer: What would the viewer like to see? What are their interests?
• Analyse and Measure: Keep track of results, what proves successful vs. what doesn’t?
• Don’t be put off by technology: Everything has become simpler, quicker and user friendly these days.         Image source:http://learnseo.biz/learn-seo-3-video-marketing/

Best Practices for Online Video Marketing: 

• Put effort in & realise it’s worth: Understand the value of online video marketing.
• Create a video marketing strategy: Planning is beyond important.
• Keep your video’s brief: Straight forward and to the point.
• Include Text: Holds attention span of viewers.
• Video Marketing Tactics: This comes under planning also.
• Include Links: More informative/ professional.
• Upload/link to as many social networks possible: To reach a wider audience.
• Optimise your video search: This is achieved with the power of SEO.
• Analyse and improve: There is always room for improvement.

Image Source: http://www.searchenginepeople.com/blog/maximize-video-sales-leads.html